Adventure travel agency business plan

View an Adobe PDF version of this sample plan. Financial Plan go to: Preliminary estimates suggest that ATI will experience slow growth in the first two quarters of operation. This is partly due to ATI's status as a start-up company and seasonal factors.

Adventure travel agency business plan

This sample marketing plan was created with Marketing Plan Pro software. Marketing Strategy AEU will use several different forms of communication for their marketing strategy.

The first effort will revolve around their Internet site. While AEU currently has a website, they recognize that resources are required to maintain the site as well as continually improve it. The website will constantly tested to determine that it is coming up as one of the top results when key words are entered into a search engine.

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Another form of communication is magazine advertising. The advertising will occur in magazines whose readership has similar demographics as AEU. As time progresses and a loyal customer base is established, AEU will rely on email newsletters and direct mail to the customers that are on the mailing list.

The newsletters will share specials both trips as well as special deals to this select group of customers.

adventure travel agency business plan

The goal of the newsletters is to incentivize the past customers to join AEU for another trip with a special deal. As operations progress, the AEU will continue to measure our progress relative to competitors and to the growth of the market s in which we operate.

adventure travel agency business plan

Though the primary target market has been defined, there may be new possibilities to serve additional segments. As the product is defined and the strategy differentiation is defined based on competitive strengths, AEU will be better able to determine whether adjustments in positioning are necessary.

Access to important information concerning the market, competitors, etc. However it is not free. For the purposes of this project, we feel it is unnecessary to incur additional expense.

The marketing strategy will be to develop long-term relationships with customers. As the business becomes profitable, plans will be implemented to expand.

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There is virtually no limit to the number and variety of trips AEU can provide. Trips can take place on every continent and in most countries. The goal is to establish AEU as an international provider of top of the line hard-adventure travel.

Get practical ideas and good models with dozens of examples of successful marketing plans with Sales and Marketing Pro. We exist to attract and maintain customers.

When we adhere to this maxim, everything else will fall into place. Marketing Objectives Maintain positive, steady growth each quarter.

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Experience a growth in new customers who are turned into long-term customers. To be recognized as the premier high-end hard adventure trip provider. Financial Objectives A double digit growth rate for each future year. A reduction of fixed overhead through disciplined growth.

Continue to decrease the variable costs associated with the production of trips. Target Marketing AEU will target two different groups: High income, health conscious individuals: This group works hard, but when they have time off, they play hard with active vacations.

They are willing to spend more money on a vacation to get more personalized attention. This group has a lot of disposable income, but not because they earn it, but because they have wealthy parents.The Latest Reports with Statistics & Trends from Top Industry barnweddingvt.comable Data · Latest Market Reports · 3 Million Reports · Data-driven DecisionsTypes: Market Statistics, Industry Insights, Market Overview, Industry Analysis.

TRAVEL AGENCY BUSINESS PLAN ROMANIAN EXPERIENCE 1. The Business Romanian Experience will begin operations this year and provide travel packages with upscale accommodations, gourmet food, and quality service providers to the clients.

Adventure travel agency marketing plan - Free download as PDF File .pdf), Text File .txt) or read online for free. This is a complete marketing plan example for anAdventure travel agency business, including marketing vision and strategy, product positioning, sales forecast, expense budgets, metrics for success, and more.

This marketing plan was created with Marketing Plan 5/5(7). Adventure Excursions Unlimited travel agency business plan executive summary. Adventure Excursions Unlimited provides upscale hard-adventure sport/travel arrangements and packages to wealthy clients/5(16).

Adventure travel agency marketing plan - Free download as PDF File .pdf), Text File .txt) or read online for free. This is a complete marketing plan example for anAdventure travel agency business, including marketing vision and strategy, product positioning, sales forecast, expense budgets, metrics for success, and more.5/5(7).

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Sample Business Plans - Travel Agency Business Plan