Making just a few simple lifestyle changes can pack a big weight loss punch over time. Here are their top tips on how to lose weight without sweating it too much.
For most, weight loss is a logical process: However, human nature often resists this logic, which is why the weight loss business is a multibillion-dollar industry. Your weight loss clinic competes with other clinics in your area, online weight loss product promoters, local doctors and gyms.
Your target market chooses between these sources according to what these customers want -- not necessarily what they need. What the Customer Wants Growing your weight loss center business involves giving your clients what they want -- an easy, enjoyable way to lose weight.
Some want to simply buy your food and supplements. Others need moral support and community, or like the competition of weekly weigh-ins. Consider how you can provide for these customer desires in addition to giving them what you believe they need.
Increase revenues from your current customers by adding new products such as aromatherapy, skin care lines and other spa products that your customers would find appealing, and train your staff to cross-sell these items when dealing with clients.
Controlling Attrition Attrition happens when a client reaches the goal weight and stops using your products and services. It also happens when a client fails to lose weight through your system and quits out of disappointment. This is done through maintenance programs and recognition.
Create a "Winners Circle" and offer free attendance at weekly meetings combined with discounts on product purchases. These encourage them to use your clinic instead of switching to the services of your competition.
For the discouraged drop-outs, try the personal, nurturing touch. Be more nurturing than sales-oriented. Attracting New Clients Establish referral partnerships with local doctors, bridal boutiques, gyms and beauty shops.
Compensating your referral partners and current clients for referrals also provides them the incentive to get their customers and friends involved in your program. Create a sense of community with a regularly emailed newsletter to your past and current clients.
Hold events in your clinic to attract new potential customers. The events can provide weight loss information or deal with other topics of interest such as wedding planning, cosmetics, health, parenting or fitness presented by your referral partners.
Also consider a social media campaign, with a business site on Facebook and targeted Facebook ads to augment your website traffic.
Social media sites usually have consultants to help you set up a marketing campaign. Advertising Ads in local newspapers and fliers reach a large number of people, but an incentive such as a coupon for a free consultation or a discount on products or services makes those ads much more powerful.
A booth at a local farmers market can attract health-conscious clients. A booth at a holiday bazaar can sell gift memberships. Use your creativity to put your weight loss clinic in front of as many potential customers as possible, in different venues that each attract a specific group of people you may not be reaching through your other promotional efforts.
In nearly every corner of life, there is someone who is thinking about losing weight. Placing your clinic promotions where they can see them is how you bring in new business.Diet Tips for Business Travelers.
Frequent travel can pack on the pounds, but road warriors can maintain a healthy diet with these tips. Business Planning: Taxation (BPT) on-demand Masterclass (FA ) - OUT NOW! As BPT is one of the "Business Planning" options at the Professional Level, you will be expected to demonstrate certain skills to a greater extent than in other Professional Level papers.
We all know that this is the time of year when everyone makes resolutions to lose weight, but did you know that if you itemize your tax returns (as 40% of us do), you can monetize your weight loss?
Is Your Weight Loss Tax Deductible? Deductions and Credits. If the dr gives you a prescription than your weight loss plan might be. WebMD spoke to weight loss experts and everyday people who've figured out a few painless ways to lose weight -- and keep it off.
Here are their top tips on how to lose weight without sweating it. Weight loss is no different. While there are numerous "quickie" diets that promise fast results, they do not prove to be healthy, realistic or sustainable.
In order to lose weight, a new lifestyle must be formed to keep the weight off and live healthfully. Losing weight takes more than desire. It takes commitment and a well-thought-out plan.
Here’s a step-by-step guide to getting started. Step 1: Make a commitment. Making the decision to lose weight, change your lifestyle, and become healthier is a big step to take. .