Every so often, the time comes to be the groundhog who pops out of the hole and surveys the economic situation. Several months ago, this column took a gander at the real-estate market, which was clearly on the upswing — not dramatically, mind you, but steadily. Today's target is commercial growth, which is important to governments because it's the source of the most and the "best" property-tax revenue.
These stores bring in a ton of foot traffic into your vicinity, which opens up more opportunities for your business to get discovered. AR brings computer-generated objects into the real world — kind of like how in the movie Space Jam, Michael Jordan can be seen playing basketball with Looney Tunes characters.
Topshop teamed up with AR Door to create a virtual fitting room for its Moscow location. Using augmented reality technology and Microsoft Kinect, they were able to create a fitting room simulator that allowed the customer to see how a dress looks on her without actually trying it on.
Big Box Store Its name pretty much says it all. Big Data This refers to sets of data so massive, it would take sophisticated programs and really smart data scientists to make sense of it all. Think of it as analytics on steroids. Crunching the numbers, analyzing, and extracting action steps from all that information takes a ton of work, but it usually pays off for retailers because Big Data gives them tremendous consumer insights.
With the help of IBM, the US retailer is able to gather torrents of customer information and behavior at a variety of touch points in order to serve up personalized experiences and recommendations. On top of that, the retailer also factors in social engagement such as blogs and gift registries to further connect with its customers.
Brick and Click This term refers to retailers that integrate their brick and mortar store with their ecommerce site. These retailers bring the best of both worlds into their business.
Most brick and click companies even offer seamless web-to-store services such as in-store pick ups and returns. Beacons Powered by BLE Bluetooth Low Energy technology, Beacons are devices that can transmit messages to other Bluetooth-enabled gizmos, such as smartphones, tablets, and smartwatches.
This enables retailers to send tailored notifications to shoppers depending on where they are in the store or what type of customer they are. Beacons can also be used for in-store analytics purposes. Most solutions come with tools for measuring foot traffic, dwell time, and more, enabling retailers to gather data and further get to know their customers and their store.
Cashwrap This is the main checkout area of a retail store. Most cashwraps even have shelves containing merchandise that shoppers can pick up on their way out.
Click and Collect This is a service in which retailers enable shoppers to buy items online and pick them up in their physical stores. Modern consumers love stores that offer click-and-collect because it makes their life a lot easier.
Cross Merchandising This refers to the practice of displaying or putting together products from different categories to drive add-on sales. This is cross merchandising in action.
Groceries know that people often take lemons with their tequila shots, so they strategically placed the two items together.
Clienteling This is a technique used by retail associates to deepen their relationship with each customer. Clienteling involves relationship-building activities such as using CRM software to collect and track customer data, providing personalized shopping experiences, and following up with shoppers in a relevant and timely way.
They include NFC-enabled credit and debit cards, smart cards, and smartphones that allow customers to complete transactions without physically touching a payment terminal.Shopping Mall Impact on Small Bussinesses Impact of Malls on Small Shops and Hawkers A small sample survey of the impact of malls on small shops and hawkers in Mumbai points to a decline in sales of groceries, fruits and vegetables, processed foods, garments, shoes, electronic and electrical goods in these retail outlets, ultimately .
Nov 16, · Small businesses: The backbone of the economy? President Obama has used that line on several occasions to describe the importance of small businesses, as have scores of other politicians.
Rank 79 of the top small business credit cards based on rewards or low APRs. Find the best card offers for your business and apply today. It is just inside the door of a small Antique mall.
Venders volunteer and create it seasonally. Just another small way to help impact your bussiness.
Happy holiday sales. Small business on main street anywhere. November 8, · Small bussiness can get a lot of impact. Just notice the name, it stands out. draws you in. So cool.
Small. A women's clothing store, for example, would no doubt profit from being near other clothing shops, since many people shopping for clothes tend to spend at least a few hours in a particular area. Ultimately, the perfect location for any business is a very individual matter.
Street vendors create jobs, not only for themselves but for porters, security guards, transport operators, storage providers, and others. Many generate revenue for cities through payments for licenses and permits, fees and fines, and certain kinds of taxes.