Inhowever, the campaign took an interesting and creative turn.
Furthermore, the bottle of water I bought from the dining hall is only half as full and half as cold as it was when I got it. These two "problems" are the frivolous, stupid musings of a privileged, white American college student who has no immediate worries in life.
But, unfortunately for hundreds of millions of people around the world, this is not a common trait. Indeed, the lack of clean water in underdeveloped countries has been a major problem for years and various organizations have done their best to reverse it.
To accomplish both the former and the latter, the program is urging people to download an app and then not touch their phone for ten minutes. Let us revisit the concept of "raising awareness" for a minute.
This is an oft used phrase that, for college students, typically Uincefs tap project "Telling my friends how socially aware I am. In the interest of brevity, I shall Uincefs tap project the definition thusly: People nowadays tend to equate being aware of a problem with being a better person for it.
In all fairness, knowing about a problem is certainly half the battle. We do tend to live in a very sheltered environment that ignores the problems of the world in favor of a far more convenient reality of American exceptionalism. But knowing about a problem and dealing with a problem are two very different things.
Being able to sit around and then smugly announce that you helped African children by not playing Flappy Bird for thirty minutes. On the page explaining the Tap Project link provided abovethere is a noticeable watermark that recognizes Giorgio Armani as the national sponsor for the campaign.
For a program that aims to deliver clean water to developing countries, it sure does have a fixation with high end cologne.
Allow me to state several disclaimers: There is also nothing wrong with being aware of an issue. There is, however, something incredibly wrong with using the tendency of lazy college students to do nothing as a method of advertising your product. I would argue that it is not merely useless for thirsty children, but harmful.
Sure, but their help comes with the stipulation that they only contribute as much as people pay into their system, be it with time or with money. This not charity; it is an exchange being made between you and a company. If they were TRULY concerned with the lack of clean water, they would make a sizable donation with no strings attached.
But Armani expects you to buy their cologne or at least be aware of it before they will do anything. They are, after all, a business whose primary concern is generating profits.
Yes, I have no doubt that UNICEF and Armani truly intend to donate a hefty sum of money to projects looking to provide clean water, but this merely a short term solution to a problem.
What we currently lack and what things like this are impeding the progress of is a long term solution to the problem. Raising awareness is, like I said, half the battle, but you have to do something MORE if you want to actually make a difference. There have to be massive shifts in how we as a country deal with developing countries and their denizens.
I believe that my generation, while lazy and often stupid, truly wants to make a good difference in the world.Probably not, but celebrities like Selena Gomez, Rihanna and Taylor Swift have joined forces with Unicef’s Tap Project to give everyone the chance to have a taste, and in doing so raise awareness about the importance of clean drinking water, and raise money to combat the world water crisis.
The UNICEF Tap Project campaign was a highly successful example of expert social media, digital, and phone application marketing.
The basis of the campaign . What Is the UNICEF Tap Project? In , the UNICEF Tap Project was born in New York City based on a simple Jump to. Sections of this page. Accessibility Help. Press alt + / to open this menu.
Facebook. Email or Phone See more of Unicef TAP Project - Dallas on Facebook. Log In. Forgot account? or. Create New Account. Not Now. Community. UNICEF is committed to doing all it can to achieve the Sustainable Development Goals (SDGs), in partnership with governments, civil society, business, academia and the United Nations family – and especially children and young people.
The project works to allow users to contribute quality articles and media files to the encyclopedia and track their progress as they are developed. To participate, please visit the project . The UNICEF Tap Project benefited more than a half million people over 10 years by challenging supporters to drive awareness about global water issues — and raising critical funds for UNICEF’S WASH programs that reach those in need in places like Syria, Iraq and Yemen.